Rackspace Technology Joins AWS Generative AI Partner Innovation Alliance: A New Era in AI Collaboration
In a significant move to accelerate the adoption and implementation of generative AI solutions, Amazon Web Services (AWS) has launched the Generative AI Partner Innovation Alliance, and Rackspace Technology is one of the key partners on board. This alliance marks a pivotal moment in the collaboration between AWS and its partners to drive innovation, productivity, and competitive advantage through generative AI.
The Genesis of the Generative AI Innovation Center
The journey began in June 2023 with the launch of the AWS Generative AI Innovation Center (GenAIIC). This initiative was designed to connect customers with AWS AI and machine learning scientists and strategy experts to help them envision, identify, and develop generative AI solutions. Since its inception, the GenAIIC has been incredibly successful, with more than 50% of its proof-of-concept solutions moving into production for clients such as DoorDash, Nasdaq, and the PGA TOUR.
The Generative AI Partner Innovation Alliance
The new alliance is an expansion of the GenAIIC, aimed at scaling and expanding its reach through a network of global systems integrators and consulting firms. This initiative includes nine initial partners, each bringing unique industry and regional expertise to the table. Rackspace Technology, along with other partners like Booz Allen Hamilton, Crayon, Escala24x7, Megazone Cloud, NCS Group, Quanitphi, and system integrators Caylent and Deloitte, will play a crucial role in this alliance.
Rackspace Technology’s Role in the Alliance
Rackspace Technology, known for its deep expertise in hybrid, multicloud, and AI technologies, is well-positioned to contribute significantly to this alliance. The company has recently signed a Strategic Collaboration Agreement (SCA) with AWS, which includes plans to offer end-to-end cloud advisory, migration, modernization, cloud data, machine learning, and generative AI solutions. This collaboration is set to accelerate customer value across their cloud adoption journey.
Through its Foundry for AI by Rackspace (FAIR™), Rackspace Technology will help organizations unlock the capabilities of generative AI. FAIR enables the secure, responsible, and sustainable adoption of generative AI solutions, allowing businesses to transform their data into powerful tools. This includes advanced services such as information retrieval and comprehension, personalized learning plans, and the generation of code across various programming languages.
Industry and Regional Focus
One of the key strengths of the alliance is its ability to address specific regional and industry needs. For instance, Booz Allen Hamilton will focus on public sector applications, while NCS Group plans to develop solutions for the Asia Pacific markets through its generative AI centre of excellence. Rackspace Technology, with its extensive experience, will particularly focus on Latin America and the Caribbean, helping organizations leverage AWS services and the GenAIIC’s proven approach to create customized language models tailored to the region’s unique cultures and business contexts.
Security and Compliance
A critical aspect of the alliance is the emphasis on maintaining security and compliance standards. This is particularly crucial for businesses operating in highly regulated industries. The partners will work closely with AWS to ensure that AI solutions are implemented while adhering to stringent security and compliance requirements, thereby safeguarding sensitive data and ensuring the integrity of AI-driven processes.
Customer-Centric Approach
At the heart of the GenAIIC and the new alliance is a customer-centric strategy. “Our approach focuses on empowering customers to identify and refine AI use cases that deliver tangible business value,” said Sri Elaprolu, global head of the AWS Generative AI Innovation Centre. This approach involves developing end-to-end solutions and customizing foundation models when necessary to address specific needs, always prioritizing security and scalability.
Regional Expertise and Global Reach
The alliance is designed to provide customers with access to a network of partners around the world. For example, Escala24x7 will bring the power of generative AI to Latin America and the Caribbean, while NCS Group will combine its deep industry expertise in the Asia Pacific with AWS’s world-class generative AI services. This global reach ensures that businesses across different regions can benefit from tailored solutions that cater to their local languages, cultures, and business environments.
Accelerating Innovation and Productivity
“Generative AI is revolutionizing how businesses operate and deliver value to their customers,” said Julia Chen, vice president of Partner Core at AWS. By combining the partners’ deep industry, use case, and services expertise with AWS’s cutting-edge generative AI tools and proven methodology, the alliance aims to scale and accelerate the transformative power of this technology worldwide.
Future Initiatives and Collaborations
Looking ahead, Rackspace Technology and AWS plan to launch several initiatives to further accelerate the adoption of generative AI. This includes the introduction of AWS-validated generative AI industry accelerators and solutions in AWS Marketplace, starting in early 2025. Additionally, Rackspace’s Incubate with Amazon Q offer in AWS Marketplace will help organizations establish the feasibility of AI in their business and adopt their first generative AI use case powered by Amazon Q.
Conclusion
The joining of Rackspace Technology in the AWS Generative AI Partner Innovation Alliance marks a significant milestone in the collaboration between these industry leaders. This alliance is poised to revolutionize the way businesses leverage generative AI, driving innovation, productivity, and competitive advantage across various industries and regions. As the landscape of AI continues to evolve, this partnership ensures that businesses are well-equipped to harness the full potential of generative AI.
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